Nestled in Ad Age's list of companies that have bought advertising slots for Super Bowl 2010 are the names of movie studios cashing in on the huge Super Bowl TV audience to hype their 2010 box office offerings. Universal Pictures, Viacom's Paramount Pictures and Walt Disney Pictures are all going long on the chance that a Super Bowl ad will generate buzz for their flicks.
The majority of the studios declined comment on just which movie trailer will be released on Feb. 7, but Ad Age learned Universal and Walt Disney have both paid for at least one spot each, with Viacom purchasing three ads (scattered in the first and second quarters).
The possible contenders include:
Universal: "The Wolfman" to be released in February; a "Robin Hood" remake slated for May; and "Despicable Me" set for July.
Viacom: Paramount is expected to promote February's "Shutter Island," May's "Iron Man 2" and July's "The Last Airbender."
Walt Disney: Tim Burton's "Alice in Wonderland" to be released in March; "Prince of Persia: Sands of Time" to be released in May; and Pixar's "Toy Story 3" to be released in June.
Which movies have your 2010 Super Bowl party crowd buzzing?